Testimonials

Avanti of course, means "forward", and the same applies to Tom Kellogg. Tom remains an active practitioner of form-follows-function design. My father's Avanti has always remained close to my heart. I was thrilled when Tom Kellogg was hired as the design consultant for the new Avanti Motor Corporation. I knew Tom was most qualified to update this modern design classic for the 21st Century. Laurence Loewy, CEO Loewy Design

In 1961, Raymond Loewy telephoned to ask if Tom Kellogg might be interested in designing a new "sports car" with him. The Avanti project would be the start of a lifelong relationship with Loewy and that special car.

Kellogg then formally joined Loewy's New York office in 1962-63, when he ultimately supervised the final design of the "Avanti-themed" standard Studebakers planned for 1964. But South Bend was running out of money, Loewy's auto clients were dwindling, so Kellogg soon returned to California to begin a varied and successful freelance career. Work highlights include numerous product package designs, exterior proposals for Roll-Royce and Porche, motorhome and pickup camper-shell designs, a line of dinner-ware for Wedgwood china, space-capsule interior color studies for NASA, and the shuttlecraft for the first Star Trek TV series.